Table of Contents

Creating a Facebook Ads app and credentials

As part of the process of connecting Paid Media Manager to a Facebook Ads destination, you must have an account in Facebook Ads and use the credentials for that account to configure a destination in Paid Media Manager. To complete the process, do the following steps:

  1. If you do not already have a Facebook Busines Manager account, create one.
  2. To add your Facebook page to your Facebook Business Manager account, in Facebook Business Manager, click Business Settings > Accounts > Pages, and then add an existing page or create a new one.
    For more information, see Adding a page to Business Manager.
  3. To add an ad account, in Facebook Business Manager, click Business Settings > Accounts > Ad accounts, and then select an existing page or create a new one.
    For more information, see Adding ad accounts in Business Manager.
  4. To enable API integration for the Facebook Ads account, create a Facebook app.
    1. Log in to Facebook for developers.
    2. Click My Apps > Add New App.
    3. Fill in the necessary details and create a Facebook app.
    4. Log in to Facebook Business Manager.
    5. Click Business Settings > Accounts > Apps.
    6. Click Add, and then add the app that you created.
  5. To use the API integration to create artefacts in the ad account, link the Facebook app to an ad account.
    1. Log in to Facebook for developers.
    2. Click My Apps > <App Name>.
    3. Click Settings > Advanced.
    4. Select the ad account that you linked with your Facebook Business Manager account in step 3.
    5. Click Save changes
  6. Generate the access token which Paid Media Manager requires to connect to a Facebook Ads destination.
    1. Log in to Facebook for developers.
    2. Click My Apps > <App Name>.
    3. Expand the Products header.
    4. In the Add a product section, select Marketing API.
    5. Click Marketing API > Tools.
    6. In the Select Token Permissions section, select the required permissions, and then click Get Token.
    7. Copy the access token.
      You will need the token to continue setting up the Paid Media Manager connection to the Facebook Ads destination.For more information, see Configuring Facebook Ads destinations in Paid Media Manager.

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