Defining contact policies
Select one or more policies which determine when and for how long an action or a group of actions should no longer be shown to the customer. For example, if a customer views an ad for an action five times without responding, the add will no longer be shown to that customer over the next seven days. Suppressing or pausing an action prevents oversaturation by limiting the number of times that a customer is exposed to the same action.
This article describes the Next-Best-Action framework shipped with Pega Marketing™ 8.4 and Pega Customer Decision Hub™ 8.4. For Pega Customer Decision Hub 8.5, see the Pega Customer Decision Hub User Guide on the Pega Customer Decision Hub product page.