LinkedIn
Copied!

Table of Contents

Enabling people-based ad targeting on Google Ads

Google Ads destinations make it possible to target individuals with ads on Google Search, YouTube, Gmail, and other Google-owned media properties. Paid Media Manager integrates directly with Google Ads through the Google Customer Match API.

To configure the connection between Google Ads and Paid Media Manager, do the following steps:

  1. Create a Google Ads account and credentials.
  2. Configure a Google Ads destination in Paid Media Manager.
  3. Configure your target website to record an individual's click in the Interaction History in Pega Marketing.
Pega Marketing 8.3 - 8.4

Updated on February 24, 2020

Suggest Edit
Did you find this content helpful?

Have a question? Get answers now.

Visit the Collaboration Center to ask questions, engage in discussions, share ideas, and help others.

Visit the Collaboration Center