Table of Contents

Managing actions

To use Next-Best-Action, you must create offerings that list the details of your products. These offerings are referred to as actions in Pega Marketing. Each action contains the details about a particular offering, such as the type of product which is offered, the action purpose, business weight, estimated value, and others. Next-Best-Action uses these properties to determine the priority of each offering for each customer and provide you with the next best action to take.

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