Pega Marketing Dynamic System Settings

Pega Marketing uses Dynamic System Settings to manage various configurable items. Most of these settings are owned by the PegaMKT-Engine and PegaMKT-Install rulesets. In addition, some settings are owned by the PegaMKT-Install, PegaMKT-Portal, and PegaMKT-PushNotification rulesets. Administrators can edit these settings to modify the behaviour of various elements.

The following tables contain descriptions of these settings, divided according to the setting purpose. The tables contains the setting name, ruleset, and description.

Installation

Dynamic System Settings in the PegaMKT-Install ruleset are typically set during application installation or setup. They are listed here for reference only.

Setting name Owning ruleset Description
MKTBuildID PegaMKT-Install The build from which this instance of Pega Marketing was created.
MTKCurrentVersion PegaMKT-Install The ruleset version which you currently have installed.
MKTApplicationLabel PegaMKT-Install The application label visible in the portals.
MKTApplicationName PegaMKT-Install The application name.
MKTOrgName PegaMKT-Install The organization name.
MKTOrgLabel PegaMKT-Install An optional short description for the organization.
MKTAdminUserEmail PegaMKT-Install The email of the admin user.
MKTAdminUserName PegaMKT-Install The name of the admin user.
MKTAdminUserId PegaMKT-Install The ID of the admin user.
MKTTestOpsPassword PegaMKT-Install Password for the test user.
MKTUnitLabel PegaMKT-Install An optional short description for the unit.
MKTDivLabel PegaMKT-Install An optional short description for the division.
MKTDivName PegaMKT-Install The division name.
MKTUnitName PegaMKT-Install The unit name.
MKTWorkGroupManager PegaMKT-Install The ID of the work group manager.
MKTBuiltOnApp PegaMKT-Install The application on which your application is built.
MKTDescription PegaMKT-Install The application description.

Upgrade

Setting name Owning ruleset Description
MKTStagingUpgrade0802 PegaMKT-Engine Used in the OutboundMaster agent in ProcessOutboundStaging to determine whether the seamless upgrade for outbound staging has successfully happened.
UpgradeSuccessful PegaMKT-Engine Initially set to false when installed. Successful run of upgrade scripts will set this to true.

CRM implementation

Setting name Owning ruleset Description
ConnectMKTURL PegaMKT-Integration For implementations of the Pega CRM suite, this is the URL where Pega Marketing is deployed. Configure this setting on a remote Event Strategy Manager environment when integrating with Events. For more information, see the "Real-Time Events" chapter in the Pega Marketing User Guide on the Pega Marketing product page.

Basic configuration

Setting name Owning ruleset Description
MarketingOperations PegaMKT-Engine If set to true, the Approval action is available for campaigns. The default value of this setting is true.

Adaptive learning

Setting name Owning ruleset Description
ADMShortTimeoutForDelayedLearning PegaMKT-Engine Duration in seconds to store results for adaptive learning. This setting is used for Real-Time Container scenarios. The default value of this setting is 86400 (1 day)
ADMTimeoutForDelayedLearning PegaMKT-Engine Duration in seconds to store results for adaptive learning. The default value of this setting is 2592000 (30 days).
MKTOptimizationModelThreshold PegaMKT-Engine Threshold by which an Adaptive Model's performance is compared for a self-optimizing campaign. If the model's performance is below this threshold, offer assignment will be handled randomly. Otherwise, the model will be utilized alongside random assignment. The default value of this setting is 0.65.

Campaign data flow

Setting name Owning ruleset Description
MKTDDFProgressNewTimeout PegaMKT-Engine Timeout duration in seconds used internally to determine if data flow execution is stuck in the New state, that is, if execution did not start correctly. The default value of this setting is 60
MKTDDFProgressRefreshInterval PegaMKT-Engine Refresh duration in seconds used internally to monitoring the progress of campaign execution data flows. The default value of this setting is 30.
MKTDDFProgressRefreshTimeout PegaMKT-Engine Timeout duration in seconds used internally to determine if data flow execution is stuck while processing a batch of records. The default value of this setting is 600 (10 minutes).
MKTDFRetryInterval PegaMKT-Engine Retry duration in minutes used internally to wait before checking data flow availability again if there is no room for more concurrent data flow runs. The default value of this setting is 30.
MKTDFNumRetries PegaMKT-Engine Maximum number of times a campaign run will attempt to execute its data flow before the run fails. The default value of this setting is 5.
MKTMaxAllowedBatchDFs PegaMKT-Engine Number of data flows which can run on batch-type nodes at the same time. The default value of this setting is 10.

Channels

Setting name Owning ruleset Description
IsReceiptDecodingRequired PegaMKT-Engine Specify whether SMS delivery receipts decoding is required when connecting to an SMSC. The default value of this setting is false
MKTChannelQueueStatsFormat PegaMKT-Engine Configure the format of the log created by the MonitorChannelQueue agent.
MKTEmailPartitionCount PegaMKT-Engine Number of email table partitions. The default value of this setting is 99.
MKTOutboundEmailMaxBatchSize PegaMKT-Engine Maximum number of emails sent in one batch. The default value of this setting is 1000.
MKTOutboundEmailMinBatchSize PegaMKT-Engine Minimum number of emails sent in one batch. The default value of this setting is 250.
MKTOutboundSMSMaxBatchSize PegaMKT-Engine Maximum number of SMS messages sent in one batch. The default value of this setting is 1000.
MKTOutboundSMSMinBatchSize PegaMKT-Engine Minimum number of SMS messages sent in one batch. The default value of this setting is 250.
MKTPushPartitionCount PegaMKT-Engine Number of Push Notification table partitions. The default value of this setting is 5.
MKTSMSPartitionCount PegaMKT-Engine Number of SMS table partitions. The default value of this setting is 10.
MaxSMSResponseDeliveryReceiptPartition PegaMKT-Engine Maximum value for PartitionKey in the SMS Response Delivery Receipt table. The default value of this setting is 20.
SMSFailMaxNumberOfRetries PegaMKT-Engine Maximum number of times the SMS message should be re-sent if it fails. The default value of this setting is 3.
NumberOfPartitions PegaMKT-Engine Number of buckets used internally to divide Push Notification processing items. Each bucket can be picked up individually by a node where the Push Notification Processor agent is running. The default value of this setting is 5.
RequestorBatchSize PegaMKT-Engine Number of Push Notification items to process at a time. The Push Notification Processor agent retrieves items until this size is met (or all items have been retrieved) before processing them. The default value of this setting is 1000.

Containers

Setting name Owning ruleset Description
MKTEnableCustomerLookup PegaMKT-Engine Toggle the loading of customer data during container execution. The default value of this setting is true
MKTEnableCustomerValidation PegaMKT-Engine Toggle validating if a customer exists in the database during container execution. The default value of this setting is false.
MKTEnableIdentityMatching PegaMKT-Engine Toggle customer identity matching for container services. The default value of this setting is true.

Content repository

Setting name Owning ruleset Description
MarketingImageAssets/AllowedFileSize PegaMKT-Engine Size limit in KB for the digital assets uploaded to the image library. The default value of this setting is 100
MarketingImageAssets/BaseURL PegaMKT-Engine URL of the Content Delivery Network for digital assets. If you leave this setting blank, the images will be rendered directly from the Pega Web Service.
MarketingImageAssets/CustomBaseURL PegaMKT-Engine URL of the Content Delivery Network which you configured for digital assets. This setting overwrites the value of the setting MarketingImageAssets/BaseURL.
MarketingImageAssets/CustomRepositoryName PegaMKT-Engine Name of the repository rule which points to your S3 repository. This setting overwrites the value of the setting MarketingImageAssets/DefaultRepositoryName.
MarketingImageAssets/DefaultRepositoryName PegaMKT-Engine Name of the default repository rule. The default value of this setting is pegacloudfilestorage.
MarketingImageAssets/Folder PegaMKT-Engine Name of the folder where Pega Marketing will store the image assets. This folder will be located inside the root folder defined in the repository rule. If you do not define a folder for the images, they will be stored directly in the repository root folder. The default value of this setting is pegamarketing/imagelibrary.
MarketingImageAssets/IsRepositoryStorageEnabled PegaMKT-Engine Set to true if you want Pega Marketing to use repository storage for your image library. The default value of this setting is false.

Microsites

Setting name Owning ruleset Description
microsite/URL PegaMKT-Engine URL which the Microsite gadget uses when connecting to Pega Marketing. The URL should point to an IAC servlet on the public node. The URL format is http://<hostname>:<port>/prweb/IAC.
microsite/applicationname PegaMKT-Engine Application name which the Microsite gadget uses when connecting to Pega Marketing. By default, it is the name of the application associated with the access group on the PegaMKTMicrosite service package.
microsite/systemid PegaMKT-Engine System ID which the Microsite gadget uses when connecting to Pega Marketing. By default, it is the system ID defined on the system which the URLs point to.
microsite/defaultclass PegaMKT-Engine If the Site parameter of the Microsite URL is not defined, this setting purpose is used instead. The default value of this setting is PegaMKT-Work-Microsite_NOSITENAMESPECIFIED_.
microsite/parameters/useridentifier PegaMKT-Engine The user which the Microsite gadget uses to authenticate itself with Pega Marketing.
microsite/parameters/skinname PegaMKT-Engine Name of the skin used by the Microsite.

Paid Media Manager

Setting name Owning ruleset Description
dataflow/paidmedia/customerBatchSize PegaMKT-Engine Number of records processed during an paid outbound batch run. The default value of this setting is 2000
paidmedia/ResponseWaitingTime PegaMKT-Engine Timeout period in seconds for offers in paid channels. If an individual does not respond to an offer within the specified time period, the system automatically records a negative response. The default value of this setting is 604800 (1 week)
paidmedia/adobe/api/authserver/url PegaMKT-Engine Auth Server URL for Adobe Audience Manager. The default value of this setting is https://api.demdex.com/oauth/token
paidmedia/adobe/api/resourceserver/url PegaMKT-Engine Resource Server Base URL for Adobe Audience Manager. The default value of this setting is https://api.demdex.com:443/v1.
paidmedia/adobe/traitsegment/toplevel/folder/name PegaMKT-Engine Name of the top level segment and trait folder created under the parent folder in Adobe Audience Manager. The default value of this setting is Paid Audiences.
paidmedia/adobe/file/push/maxfilesizeinbytes PegaMKT-Engine Maximum size in bytes of synchronization files sent to Adobe Audience Manager. The default value of this setting is 1000000000.
paidmedia/adobe/file/push/retrycount PegaMKT-Engine Number of times Paid Media Manager automatically tries to resend the synchronization file to Adobe Audience Manager in case of any synchronization problems. The default value of this setting is 3.
paidmedia/adobe/file/directory/base PegaMKT-Engine Base directory where the Adobe Audience Manager file would be pushed by the data flow run.
paidmedia/adobe/file/push/dir/cleanup/staletimeinms PegaMKT-Engine Time in milliseconds during which the files are kept in the Adobe Audience Manager file directory. The default value of this setting is 691200000.
paidmedia/allNBAAudience/TimeToLive PegaMKT-Engine Defines how long the system stores a record in the All customers audience. Individuals who are not targeted for more than the number of days specified in this setting are removed from the audience and are available for anonymously targeted campaigns on Facebook, Google, LinkedIn, and Adobe Audience Manager. The default value of this setting is 1.
paidmedia/linkedin/WaitTimeInMillis PegaMKT-Engine LinkedIn wait time in milliseconds. The default value of this setting is 60000.
paidmedia/linkedin/api/resourceserver/url PegaMKT-Engine LinkedIn API resource server endpoint. The default value of this setting is https://api.linkedin.com/v2.

Segments

Setting name Owning ruleset Description
MKTSegCriteriaInsertRequestorCount PegaMKT-Engine Total number of child requestors that are used during the segment runtime. The default value of this setting is 1
MKTSegCriteriaQueryTimeout PegaMKT-Engine Time in seconds for an insert operation to the Criteria query for segment runtime. The default value of this setting is 1200 (20 minutes)
MKTSegDeleteRepopulateQueryTimeout PegaMKT-Engine Time in seconds for an insert operation to the Criteria query for segment runtime. The default value of this setting is 1200 (20 minutes)
MKTSegDisplayPreAggregateCounts PegaMKT-Engine Used by segment In List criteria to determine if a second column should be displayed with counts for each distinct value. The default value of this setting is true.
MKTSegGroupByBothColumns PegaMKT-Engine Enables grouping by both keys for aggregate segment criteria. The default value of this setting is true.
MKTSegIgnoreCaseDefaultSetting PegaMKT-Engine Default value for the Ignore Case setting for String  segment criteria. If true, the Ignore Case check box is selected by default. The default value of this setting is false.
MKTSegOracleDeleteHint PegaMKT-Engine Used to specify the DELETE hint used during segment runtime for Oracle DELETE statements.
MKTSegOracleInsertHint PegaMKT-Engine Used to specify the INSERT hint used during segment runtime for Oracle INSERT statements.
MKTSegOracleSelectHint PegaMKT-Engine Used to specify the SELECT hint used during segment runtime for Oracle SELECT statements.
MKTSegPartitionCount PegaMKT-Engine Number of segment table partitions. The default value of this setting is 99.
MKTSegRevalidateCustomers PegaMKT-Engine Specify whether or not segment groups should be validated against the customer table using an INTERSECT statement. Validating segment groups ensures that all customers in a segment still have a valid ID in the customer table, but may result in a longer segment runtime. The default value of this setting is false.
MKTSegmentRefreshInterval PegaMKT-Engine Refresh duration in seconds used internally for monitoring the progress of segment execution data flows. The default value of this setting is 10.
ProspectListImportRetries PegaMKT-Engine Maximum number of times the prospect import should run if it fails. The default value of this setting is 15.

Other configuration

Setting name Owning ruleset Description
HelpURI/MarketingHelp PegaMKT-Engine

URL where the MarketingHelp WAR file is deployed.

MKTConstraintAsGroup PegaMKT-Engine Specify if a customer constraint should be applied to your whole application. The default value of this setting is false
MKTDefaultTemplateTextLength PegaMKT-Engine Default size of text columns created in Database Template tables. This value is only used for those properties which do not have maximum length specified. For individual cases, it is recommended to set the maximum length on the property rule rather than update this setting. The default value of this setting is 200
MKTDefaultThreadCount PegaMKT-Engine The default thread count used for multi-requestor processing on a node where the topology has not been configured. The default value of this setting is 2.
MKTDeliveryMatchingMaximumTimeToLive PegaMKT-Engine Duration in seconds for an unmatched offer or batch table to delivery. The default value of this setting is 300.
MKTDistinctValuesMaxResults PegaMKT-Engine Maximum number of distinct values to retrieve. The default value of this setting is 500.
MKTFileDelimiter PegaMKT-Engine Character or characters used by file templates as delimiter. The default value of this setting is , (comma).
MKTFunnelAnalysisReportsDefault PegaMKT-Engine Default value of the Create funnel analysis reports setting for Campaign Distribution Tests. If true, the Create funnel analysis reports check box is selected by default when starting a Campaign Distribution Test. The default value of this setting is true.
MappingLicenseKey PegaMKT-Engine License key required for premium GeofenceMap capabilities.
StrategiesRequireReindex PegaMKT-Engine Flag to determine whether strategy rules which are shipped in PegaMKT-Engine should be re-indexed. Typically used by the PegaMKTStartupAgent to check whether missing index records require re-generation. The default value of this setting is false.
WaitAgentReQueueTime PegaMKT-Engine Duration in seconds used internally to re-queue wait agent processing if a campaign run table still has records that are in a pending state. The default value of this setting is 600 (10 minutes).
database/databases/ExternalMKTData/dataSource PegaMKT-Engine Name of the JNDI datasource, used when ExternalMKTData database rule is set to Use preferences mode.
MaxRecentsCount PegaMKT-Portal Number of items to show in the Recents pane in the portal. The default value of this setting is 10.
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