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Prioritizing actions based on customer relevance and business priority

Use the Next-Best-Action Designer to define the AI controls, such as propensity, context weighting, and action value used to select the Next-Best-Action for each customer. For more information, see the following topics:

This article describes the Next-Best-Action framework shipped with Pega Marketing™ 8.4 and  Pega Customer Decision Hub™ 8.4. For Pega Customer Decision Hub 8.5, see the Pega Customer Decision Hub User Guide on the Pega Customer Decision Hub product page.
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