Close popover

Table of Contents

Understanding AI controls

Pega Marketing and Pega Customer Decision Hub use AI controls to select the Next-Best-Action for a customer. Each control can be toggled on and off in the Arbitration tab of the Next-Best-Action Designer. If you toggle a control off, it is no longer used to arbitrate Next-Best-Actions.

This article describes the Next-Best-Action framework shipped with Pega Marketing™ 8.4 and  Pega Customer Decision Hub™ 8.4. For Pega Customer Decision Hub 8.5, see the Pega Customer Decision Hub User Guide on the Pega Customer Decision Hub product page.

You can configure the following action controls:

Suggest Edit

Have a question? Get answers now.

Visit the Collaboration Center to ask questions, engage in discussions, share ideas, and help others.