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Understanding AI controls

Pega Marketing uses AI controls to select the Next-Best-Action for a customer. Each control can be toggled on and off in the Arbitration tab of the Next-Best-Action Designer. If you toggle a control off, it is no longer used to arbitrate Next-Best-Actions.

You can configure the following action controls:

Pega Marketing 8.3 - 8.4

Published January 10, 2020

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