Pega Retail Advisor is a mobile application for associates at stores, showrooms, and other locations. With Pega Retail Advisor, sales associates can create personalized next-best-action recommendations for new and returning customers. The recommendations are based on past interaction history, including phone calls, purchases, browsing history, marketing offers, and customer service requests.

Pega Retail Advisor is built on the Pega Customer Relationship Management Suite, which means you can share customer data, strategies and analytics with other Pega applications in your organization.

With Pega Retail Advisor, you can:

• Increase sales conversion by recommending relevant products, services and offers
• Improve customer retention and customer lifetime value by including retention plans and service tasks among the recommendations
• Increase customer satisfaction through quick, personalized service
• Increase sales associates' productivity and decrease training time for new employees

For more information and a list of additional documents available for this release, see the Pega Retail Advisor product page.