Skip to main content
LinkedIn
Copied!

Table of Contents

Adopt best practices for strategy building with Next-Best-Action Designer (8.3)

Next-Best-Action Designer provides a wizard-based approach to building and monitoring next-best-action strategies to get your team up-and-running fast.

In Pega Marketing™ 8.3 the strategy-building experience has been redesigned to reinforce best-practices, streamline the user experience, and decrease your time to value.

There are new workstreams for:

  • Taxonomy – to define your business structure (sales, retention, service, nurture, and so on)
  • Engagement Policies – to set eligibility, relevance, and suitability criteria
  • Constraints – to set up contact policies and controls
  • Arbitration – to create logic that ensures that next-best-actions align with the customer’s needs and context
  • Channels – to bring touchpoints online, and create engagement triggers
Next Best Action Designer
"Next Best Actions Designer"
Next Best Action Designer

For more information, see the "Next-Best-Action Designer" chapter of the Pega Marketing User Guide on the Pega Marketing product page.

Did you find this content helpful?

0% found this useful

Have a question? Get answers now.

Visit the Collaboration Center to ask questions, engage in discussions, share ideas, and help others.

Ready to crush complexity?

Experience the benefits of Pega Community when you log in.

We'd prefer it if you saw us at our best.

Pega Community has detected you are using a browser which may prevent you from experiencing the site as intended. To improve your experience, please update your browser.

Close Deprecation Notice
Contact us