Identify and Profile Underserved Customers with Value Finder (8.5)
Your goal is to engage every customer one-to-one, building long-lasting and sustainable relationships by adding value during their “moments of need.” But what if none of your actions are relevant? Would you know it? And even if you did, would you know what to do about it?
With Value Finder you can now engage every customer more empathetically. Value Finder identifies customers that are not receiving any actions or are only receiving ones for which they have a low propensity to accept. It then profiles those individuals, detecting like characteristics so you’ll know exactly which groups you’re not engaging with relevant next best actions. Value Finder then tells you how to close the gap – adjust your engagement policy, create a new next best action, or modify an existing treatment to better meet their specific needs and ensure that no customer is left behind.
Included as a Preview Release in v8.5, with Value Finder you can:
- View distribution of well-engaged, under-engaged, or not engaged customers.
- Identify top opportunities for improvement.
- Review details of underserved groups at each level of arbitration.
Pega Value Finder
For more information, see Identifying opportunities to improve next-best-action strategies with Value Finder.