Increase the relevancy of real-time decisions with Next-Best-Action Customer Journeys (8.6)
With Next-Best-Action Customer Journeys (available as a Preview Release), you can now map actions and treatments to specific journey stages, directly in Next-Best-Action Designer. You can then use the customer’s current stage as a predictor during next-best-action decisions, increasing the relevance of each experience.
With this new capability you can also:
- View all actions and treatments by journey and stage to easily identify gaps in your engagement strategies
- Identify optimal journey paths across channels and stages using pre-built integration with Customer Journey Visualizer
- Associate new next best actions with journeys and stages directly in 1:1 Operations Manager.
Example of a Next-Best-Action Customer Journey in Next-Best-Action Designer
For more information, see Customer Journeys Influencing Next-Best-Actions.