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Increase the relevancy of real-time decisions with Next-Best-Action Customer Journeys (8.6)

With Next-Best-Action Customer Journeys (available as a Preview Release), you can now map actions and treatments to specific journey stages, directly in Next-Best-Action Designer. You can then use the customer’s current stage as a predictor during next-best-action decisions, increasing the relevance of each experience.

With this new capability you can also:

  • View all actions and treatments by journey and stage to easily identify gaps in your engagement strategies
  • Identify optimal journey paths across channels and stages using pre-built integration with Customer Journey Visualizer
  • Associate new next best actions with journeys and stages directly in 1:1 Operations Manager.
Example of a Next-Best-Action Customer Journey in Next-Best-Action Designer

Example of a Next-Best-Action Customer Journey in Next-Best-Action Designer

For more information, see Customer Journeys Influencing Next-Best-Actions.

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