For more 8.4 videos, visit our What's New video library.
Blow customers away with contextual, one-to-one engagement – powered by an always-on AI.
Pega Marketing™ 8 includes the following key features:
- Ensure fairness and compliance with Pega’s Ethical Bias Check (8.4)
- Jumpstart your 1:1 implementation with Next-Best-Action Designer Templates (8.4)
- Ease into AI-driven, event-triggered engagement with Multi-Schedule Outbound (8.4)
- Enrich your decision strategies with predictive models from Amazon SageMaker and H20.ai (8.4)
- Implement agile change management with 1:1 Operations Manager (8.3)
- Adopt best practices for strategy building with Next-Best-Action Designer (8.3)
- Increase predictive power with Real-Time AI Connectors (8.3)
- Personalize product offerings with Bundle Negotiator 2.0 (8.3)
- Enhance engagement with Customer Funnel Analysis (8.2)
- Optimize ad spend with AI-driven Paid Media Strategies (8.2)
- Empower business users to easily define eligibility rules (8.2)
- Raise the bar for personalization with Next-Best-Treatments (8.2)
- Streamline web treatments with real-time container upgrades (8.2)
- Pave the path to one-to-one engagement with Self-optimizing Campaigns
- Build, deploy, and monitor AI models in Prediction Studio
- Accelerate acquisition on paid channels with Lookalike Audiences
To learn about all the new features in Pega Marketing, watch the What's New video below.
Visit www.pega.com/marketing to discover all the exciting new features in this release.