Comply with customer data management regulations
You can stay compliant with regulations such as the General Data Protection Regulation (GDPR) by implementing mechanisms that allow you to process your customers' requests to view, change, remove, and restrict the use of their personal data. For example, you might need to provide your customer with all of the information that you collected about them, or restrict the use of their data to a specific channel.
You can now deploy a ready-made GDPR request management application that streamlines the process by allowing clients to make change requests through a dedicated web interface. The GDPR request management application is included with Pega Infinity CRM applications, such as Pega Marketing. You can configure it to support other Pega applications in your system.
For more information, see: