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Create predictions in just a few clicks (8.4)

Predict customer behavior and business events by using Prediction Studio to create predictions. By answering a short series of questions about what you want to predict, you can, for example, create a prediction to anticipate customer churn. You can then include the prediction as part of your next-best-action strategy to present an offer to the customers that are most likely to churn.

By creating a prediction, you also create an adaptive model as the basis of the prediction. You do not need to provide historical data to the underlying adaptive model, because adaptive models use real-time self-learning to create their own data, based on incoming customer interactions.

The following video demonstrates how to create predictions in Prediction Studio:

Creating a prediction to determine if a customer is likely to accept an offer
"Creating a prediction in Pega Prediction Studio to predict if a customer is likely to accept an offer"
Creating a prediction to determine if a customer is likely to accept an offer

For more information, see Anticipating customer behavior and business events by using predictions.

This feature might require additional deployment configurations. 
For more information, contact Global Client Support.
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