Predict customer behavior and business events by using Prediction Studio to create predictions. By answering a short series of questions about what you want to predict, you can, for example, create a prediction to anticipate customer churn. You can then include the prediction as part of your next-best-action strategy to present an offer to the customers that are most likely to churn.

By creating a prediction, you also create an adaptive model as the basis of the prediction. You do not need to provide historical data to the underlying adaptive model, because adaptive models use real-time self-learning to create their own data, based on incoming customer interactions.

The following video demonstrates how to create predictions in Prediction Studio:

Creating a prediction to determine if a customer is likely to accept an offer

For more information, see Anticipating customer behavior and business events by using predictions.