Enrich your Proposition Filter rules with conditions based on strategy results (8.4)

When designing proposition filters, you can now include strategy outcomes as a condition to be evaluated. Select a strategy and specify the component that you want to use as output to include more advanced decisioning in your proposition filters.

For example, you can use a strategy to indicate that a proposition filter must exclude propositions that were already accepted by a specific customer. In this way, you can avoid showing the customer an ad for a product that they already own. To do this, create a strategy that uses Interaction History to check the latest accepted propositions, as in the following figure:

Sample strategy

After you create the strategy, register it as a relevant record, and then select the strategy as a proposition filter criterion, as in the following figure:

Sample proposition filter configuration

The proposition filter now excludes already accepted propositions, and thus delivers more relevant results for the customer.

For more information, see Understanding relevant records.