Implement large-scale Pega Marketing application with Pega Cloud Services (8.2)
Pega Cloud Services supports a major US-based bank to deliver hyper-personalized web content that is optimized for customer lifetime value during each online interaction with their brand. Pega Cloud Services architected an infrastructure to support the client’s initial use case of 45 million decisions per day, with the potential to scale upwards of three times the initial launch volume. This Pega Cloud Services environment leverages the native artificial intelligence capabilities within the Pega Marketing solution - enabling real-time processing of data from multiple sources, and delivering Next Best Action decisions within a 100 millisecond service level agreement. Using the efficiency of scale inherent to Pega Cloud Service offerings, the client now delivers highly relevant, data-driven experiences every time a customer or prospect visits the client's global web site.