Article

Visual Business Director

Pega Visual Business Director (VBD) offers real-time visibility and control over your customer strategies, enabling you to fully understand the impact of each strategy on key business goals, such as the quality of the customer experience, productivity, revenue generation and risk. Pega VBD allows business users to leverage the power of Pega Decision Management and Pega BPM to rapidly model, execute, and modify customer strategies.

Using a highly intuitive three-dimensional interface, you can view the performance of actual or proposed strategies at a detailed level across all channels, products or lines of business —
and even down to the individual service representative. Once configured, you can deploy these optimized strategies at the touch of a button across any or all channels and then monitor performance in real time.

With Pega VBD, you can:

  • Predict and control the impact of customer propositions and treatments on satisfaction, revenue, retention, profitability and other business metrics you choose.
  • Ensure processes adhere to operational constraints and SLAs before going live.
  • Monitor the execution of customer strategies in real time to understand if the results of each interaction align with expectations, targets and budgets.
  • Adjust processes on-the-fly for immediate adaption to market pressures, customer expectations or operational needs.

Published May 7, 2012 — Updated May 14, 2019

Have a question? Get answers now.

Visit the Pega Support Community to ask questions, engage in discussions, and help others.