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Celebrus CDP for Pega

If Pega is the brain... Celebrus is the digital sensory system

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Celebrus sense customer input via all digital channels. It is always on and provides clearly defined real-time signals to the brain, filtering out noise.
The Pega brain immediately determines the next best actions based on what it hears and learns, plus the rules it applies.
Pega provides content back to the channels and Celebrus instantly feeds back the behavioural outcomes to drive adaptive and predictive learning in Pega.


Key Features

  • Patented, Tagging Free digital data capture capabilities
  • Instant contextualisation of digital data, providing the behaviour and experiential signals Pega requires to deliver instant, next best actions (NBA’s)
  • Simple connectivity via a native data loader, which has been developed in collaboration with Pega’s development team
  • Extensive and extendable, out of the box data model featuring >100 tables
  • Flexible deployment options including on-premise, private, public or hybrid cloud
  • Underpins all privacy regulation requirements by design


Compatible With


Pega Reviewed

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Last updated

March 16, 2021