Skip to main content

Movable Ink

Movable Ink actives any data into personalized content in any customer engagement

By using or submitting listings via the Pega Marketplace, you agree to our Terms of Use.


Movable Ink enables digital marketing leaders to create personalized content at scale across their marketing campaigns by leveraging all relevant data no matter where it lives. With Movable Ink, marketers can free their data from silos to auto-generate content with millions of unique variations that update based upon a recipient's recent interactions. More than 700 of the world's most innovative brands rely on Movable Ink to drive customer engagement and accelerate marketing performance.

Together, Movable Ink + Pega make it easy for marketers to integrate Pega's Next-Best-Action intelligence into their email campaigns, and deliver a frictionless customer experience. With Pega providing the intelligence and Movable Ink using it to automatically create personalized email content, brands can dramatically increase customer revenue and satisfaction. For more information please contact: [email protected]

Key Features

  • Activate Any Data Within Your Campaigns: Pull in recent time content and data from third-parties, CRM, website, APIs, and CSVs including live pricing, inventory, and social.
  • Power Personalized Data Visualizations: Activate and visualize customer data such as loyalty status, point balance, and purchase summary for each customer at scale.
  • Leverage Behavioral Data to Drive Conversions: Target and personalize content using recently browsed, searched, or cart abandonment items.
  • Generate Personalized Content Cross-channel: Serve up 1:1 hyper-personalized content across your email & mobile campaigns to create a consistent and compelling experience for each customer.

Partner Name

Movable Ink


  • Pega Products: Pega Customer Decision Hub

Offering Type


Published On

February 23, 2023

Did you find this content helpful?

Want to help us improve this content?

We'd prefer it if you saw us at our best.

Pega Community has detected you are using a browser which may prevent you from experiencing the site as intended. To improve your experience, please update your browser.

Close Deprecation Notice
Contact us