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Movable Ink

Movable Ink actives any data into personalized content in any customer engagement

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Overview

Movable Ink enables digital marketing leaders to create personalized content at scale across their marketing campaigns by leveraging all relevant data no matter where it lives. With Movable Ink, marketers can free their data from silos to auto-generate content with millions of unique variations that update based upon a recipient's recent interactions. More than 700 of the world's most innovative brands rely on Movable Ink to drive customer engagement and accelerate marketing performance.

Key Features

  • Activate Any Data Within Your Campaigns: Pull in recent time content and data from third-parties, CRM, website, APIs, and CSVs including live pricing, inventory, and social.
  • Power Personalized Data Visualizations: Activate and visualize customer data such as loyalty status, point balance, and purchase summary for each customer at scale.
  • Leverage Behavioral Data to Drive Conversions: Target and personalize content using recently browsed, searched, or cart abandonment items.
  • Generate Personalized Content Cross-channel: Serve up 1:1 hyper-personalized content across your email & mobile campaigns to create a consistent and compelling experience for each customer.

Together, Movable Ink + Pega make it easy for marketers to integrate Pega's Next-Best-Action intelligence into their email campaigns, and deliver a frictionless customer experience. With Pega providing the intelligence and Movable Ink using it to automatically create personalized email content, brands can dramatically increase customer revenue and satisfaction.

For more information please contact: [email protected]

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Compatible with

Pega Customer Decision Hub

Support

Movable Ink

Pega reviewed

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Approved


Last updated

June 28, 2022

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