Pega Marketplace
Data Driven Decisioning Services
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Overview
Today's marketing executives are being challenged like never before.
Regulation and powerful new browser privacy initiatives are disrupting the digital advertising industry, resulting in a wholesale move away from using third-party data for ad targeting.
Digital advertisers often lack the expertise to exploit and maximize their 1st party data strategies across ad-targeting platforms such as Facebook and Google.
Collecting, contextualizing, and decisioning on insightful, real-time digital data has been an ever-increasing challenge in today's privacy-conscious world. Digital marketing teams are now forced to orchestrate across inbound, outbound, paid, and owned channels to address consumer identity, intent, what to action, and where to advertise without relying on 3rd party cookies.
Pega Customer Decision HubTM, Futureproof, and Celebrus (The Solution) offer a combined digital and paid orchestration solution that addresses clients' needs for 1:1 customer engagement in real-time, at scale, in today's first-party data world.
Proof Points & Impacts:
- Global bank achieved 15x uplift in response to abandoned application reminders
- Insurer increased overall conversion rates 5% by increasing accuracy of the campaign attribution model
- Insurer achieved 10% reduction in advertising spend
- Retailer achieved 9% increase in demand per response
- Retailer saw a 14% uplift in designer range offer response rates
- Retail bank saw up to 70x uplift in click-through rates compared to prior messages
- Retail bank saw 5x uplift in campaign conversions
Key Features
- Highly configurable
- Fast to implement
- First-party owned and hosted
- Combines rich digital insights with enterprise data - creating greater insight into customer behaviors, preferences, and profitability
- Get real-time, customer-level insight from every digital interaction in all channels
Partner Name
Futureproof
Tags
- Pega Products: Pega Customer Decision Hub Pega Customer Decision Hub for Communications Pega Customer Decision Hub for Financial Services Pega Next-Best-Action Advisor Pega Next-Best-Action Advisor for Financial Services
- Industry: Communications Service Providers Media and Advertising Hospitality and Entertainment Internet, Web Services, and Social Media Retail Transportation Utilities Financial Services Healthcare Insurance Manufacturing
- Product Capability: Artificial Intelligence Cloud Services Customer Journeys Data Integration Decision Management Digital Personalization Engagement Channels Mobile Next Best Action Outbound Marketing Project Delivery Reporting
- Pega Version compatibility: 8.5 8.6 8.1 8.2 8.3 8.4 8.7 8.8 '23
- Geography: Americas, EMEA
Offering Type
Packaged Service Offering