Pega Marketplace
Marketing Advisory Service
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Overview
Today, organizations must adapt, innovate, and transform to survive and remain relevant to their prospects and customers - but survival is not enough. Digital modernization is an ongoing process, and digital landscape changes can impact all aspects of an organization's business. With Futureproof Marketing Advisory Service, you'll gain the insight and confidence required to invest in or expand your Pega Customer Decision HubTM solution. Our team of seasoned digital marketing professionals is ready to engage with cross-industry marketing leaders to guide the following questions:
- What lines of business should we invest in?
- Which use cases and channels should we begin with and why?
- How can we rapidly connect to value across our customer base while accelerating commercial benefits to our organization?
Our results-driven approach is simple. Through rapid, lighter-touch, and collaborative workshops, we lead discussions with key marketing and IT stakeholders to:
- Understand current organizational, data, analytics, decisioning/orchestration, channel integration, and use case challenges
- Break down complex topics into workable segments with realistic outputs and delivery timelines
- Develop a transformational strategy that provides meaningful prospect/customer journeys and experiences while tying results to commercial benefit across your lines of business
Key Features
- Use Case roadmap. Aggregate list of prioritized use cases (by value, lines of business, channel), including initial use cases to deploy and measure.
- MarTech assessment and recommendations. Integration, solution configurations, and architectural evolution recommendations required to realize anticipated benefits.
- Executive playback. Assessment presentation to executive leadership, aligning our findings to commercial benefits at scale, across the enterprise.
- Implementation statement of work. Multi-phased estimate of implementation effort and investment required to design, build, test, and deploy the recommended integrated solution.
Partner Name
Futureproof
Tags
- Pega Products: Pega Customer Decision Hub
- Industry: Communications Service Providers Media and Advertising Hospitality and Entertainment Internet, Web Services, and Social Media Retail Transportation Utilities Financial Services Healthcare Insurance Manufacturing
- Product Capability: Artificial Intelligence Cloud Services Customer Journeys Data Integration Decision Management Digital Personalization Engagement Channels Mobile Next Best Action Outbound Marketing Project Delivery Reporting
- Pega Version compatibility: 8.1 8.2 8.3 8.4 8.5 8.6 8.7 8.8 '23
- Geography: Americas, EMEA
Offering Type
Packaged Service Offering