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Virtusa vEngage

Drive hyper-personalization at scale with Pega Customer Decision Hub and vEngage

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Financial institutions need the ability to use data and analytics to develop a deep understanding of each customer's needs and desires as well as create a set of tailored experiences across digital and physical channels. Banks face several challenges that currently prevent them from achieving the desired levels of personalized customer engagement, such as:

  • Fragmented view of the consumer across devices and channels
  • Difficulty capturing, storing, and categorizing online and offline data for a complete view of the consumer
  • Challenges delivering individualized communications across channels at scale and real time
  • Difficulty demonstrating accurate closed-loop measurement and attribution in marketing campaigns
  • Deep understanding of the customer across the journey phases: attract, engage, convert, and retain

Key Features

vEngage helps banks hyper-personalize their customers' journey while improving ROI, preventing customer churn, meeting regulatory norms, and driving customer acquisition and retention. The solution comes in multiple platform flavors with industry-leading experience platforms like Adobe and Pega Customer Decision HubTM. Drive real-time, personalized next-best-action conversations with the customer - across different channels based on the likelihood of a positive response using Pega Customer Decision Hub. Customer Decision Hub predicts customer behavior by analyzing billions of digital interactions in real-time using AI capabilities to drive growth in new acquisition, reduce churn, and deepen the relationship with the customer.

The solution will solve for the following KPIs:

  • Upsell, cross-sell
  • Email/advertising click-through rates
  • Customer lifetime value (CLV)
  • Net Promoter Score (NPS)
  • Customer churn rate
  • Customer retention rate

Other Offerings

Virtusa Care Cohort Management Solution

Virtusa's Cognitive Pharmacovigilance (PV) Intake

Virtusa's Electronic Patient Informed Consent (e-PIC)

Virtusa's Electronic Sample Collection Schedule (e-SCS)

Pega Enterprise Modernization powered by Virtusa's Triple R

Virtusa Intelligent Digitization of Appeals & Grievances

Virtusa Pega-EPIC EHR Accelerator

Virtusa Provider Lifecycle Management (PLM)

Virtusa Smart Claims Management - Unleash productivity with intelligent claims processing

Virtusa Vax Manager

Virtusa vCollect Financial Collections Management

Virtusa's WisMO (Where is My Order) - A Blockchain Enabled Command Center


Compatible with

Pega Platform, 8.6, 8.7

Last updated

June 13, 2022

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