Skip to main content
  Roles Overview
decorative background


Decisioning Architect

Hands-on decisioning expert


Decisioning Architect

A Decisioning Architect is a Pega Certified Decisioning Consultant involved from day one in a decisioning implementation project. Helps transform business requirements into decisioning artifacts. Creates actions, treatments, decision strategies, engagement, and contact policies in Next-Best-Action Designer.

Knowledge areas

Check out the most important knowledge areas for a career as a Decisioning Architect.

Requirement analysis

Analyze business requirements and translate them into Next-Best-Action Designer engagement policies and strategies.


Next-Best-Action Designer

Create actions, treatments, and group-level engagement policies. Configure arbitration and taxonomy. Implement content and rules into Next-Best-Action strategies.

Quality Assurance

Implement unit tests for the Next-Best-Action decisioning framework.

Learning Essentials

Start your future as a Decisioning Architect: explore a curated list of resources to get you up and
running in no time. Check out the decisioning learning path to preview the full enablement

Self-Study Training


Learn how to use Next-Best-Action Designer and how to select the best next action for each customer.


Learn about the various types of decision components. Gain experience augmenting Next-Best-Action Designer with engagement rules that use decision strategies.


Learn how to enable Next-Best-Action decisions for always-on customer engagement using Next-Best-Action Designer.


Understand the key features, capabilities, and benefits of Pega Customer Decision Hub.

Instructor-Led Training


Gain a greater understanding of the key features, capabilities, and benefits of Pega Customer Decision Hub.

Ready to upgrade?

Complete the Certified Pega Decisioning Consultant exam to advance to the next level.

Register for exam


Senior Decisioning Architect

A Senior Decisioning Architect supports the Lead Decisioning Architect and the Agile team in relation to effective User Stories for marketing and decisioning solutions. They are responsible for the build and unit test of the end-to-end decisioning strategy framework and related components such as actions, business rules, treatments, segments, and contact policies.

Knowledge areas

Check which knowledge areas are crucial for a Senior Decisioning Architect.

Hands-on decisioning expertise

Responsible for all decisioning artifacts. Helps debug and troubleshoot the Next-Best-Action framework.


End-to-end decisioning implementation

Understand the environments involved in a decisioning project.

Quality Assurance

Support testing, QA, business simulation, Next-Best-Action reporting, monitoring, and control.

Learning Essentials

Continue your learning journey as a Senior Decisioning Architect: complete recommended training to advance in your career path.


Learn about the 1:1 Customer Engagement paradigm and Pega AI. See how to optimize adaptive models and use predictive models. Learn to update predictions.


Learn how to run simulations to help business users understand the impact of changes on the decision management framework.


Get hands-on experience to set up Customer Decision Hub with the setup wizard, build your data model, and ingest customer data.


This mission focuses on testing your understanding of the fundamental concepts of Pega Customer Decision Hub. The content provides you with hands-on experience to implement and manage a complete 1:1 Customer Experience implementation project.

Take the final step!

Continue learning to reach the final level of this role.


Lead Decisioning Architect

A Lead Decisioning Architect is the configuration visionary across the NBA Execution Team, defining and driving the implementation of standards, strategy architecture, and arbitration frameworks.

Knowledge areas

Explore these key knowledge areas to succeed in the Lead Decision Architect role.

Next-Best-Action expertise

Decisioning expertise with the ability to provide application leadership and vision across scrum teams.


Hands-on technical leadership

Own the decision framework and ensure re-use and best practices adoption across scrum teams.

Multi-channel knowledge

Ensure consistency in communications across inbound and outbound channels.

Quality assurance

Accountable for the quality of assets implemented by Decisioning Architects, Next-Best-Action Designers, and Next-Best-Action Specialists.

Learning Essentials

Polish your Lead Decisioning Architect skills by exploring the recommended resources for this role.

Learn about the latest methodologies, resources, and product capabilities of Customer Decision Hub.

Join the community of active Customer Decision Hub practitioners to share ideas, experiences, and best practices.

More ways to get engaged

Get expert insights and product deep dives with online events and webinars on-demand.

Browse DA Events

Recently published

Stay up to date with latest trainings or keep an eye on
trending topics for the Decisioning Architect role.

Did you find this content helpful?

100% found this content useful

Want to help us improve this content?

We'd prefer it if you saw us at our best.

Pega Community has detected you are using a browser which may prevent you from experiencing the site as intended. To improve your experience, please update your browser.

Close Deprecation Notice
Contact us