Course

Jun 20, 2019

Learning from historical interactions, Determining the most relevant proposition for a customer often requires knowing what happened in their previous interactions with the company. Interaction History enables Pega Decision Management to remember what occurred in each interaction with each customer. Learn about Interaction History and…

Course

Jun 20, 2019

Using aggregated data to select the best offer, Interaction history contains a wealth of data about your customer behavior. Learn how to convert this data into information and use it to select the best offer in your decision strategy.

Course

Jun 20, 2019

Arbitrating between propositions, As an organization often you want to sell new services to your customer. However, if the customer indicates he wants to leave, you will want to retain him. Learn how to arbitrate between two propositions in this module, taking into account customer intent.

Course

Jun 20, 2019

Evaluating customer credit score, You want to ensure that your organization mitigates risk when offering loans to customers. Learn how a scorecard model works and gain hands-on experience configuring a strategy using a scorecard model.

Course

Jun 20, 2019

A/B Testing with Champion Challenger, You make changes to your strategy, but how to judge the effectiveness of these changes. Learn about A/B testing and how to select a random offer.

Course

Jun 20, 2019

Utilizing text analytics for email routing, Humans can effortlessly interpret a single email, but we cannot do it efficiently over a large volume. Businesses are exploring ways to use machine learning to extract meaningful information from a large volume of text messages. These insights help improve business performance and customer…

Course

Jun 20, 2019

From marketing to fulfillment, In this course you will be introduced to the business scenario which calls for the use of an external process flow. You will explore key artifacts required by the offer flow to invoke an external process. During the course you’ll modify an existing offer to execute an external process flow.

Course

Jun 20, 2019

Accessing an application from a mobile device, @@@

Course

Jun 20, 2019

Delivering a Pega Project, In this course, you learn the activities and best practices for successful Pega project delivery. You follow a journey-centric delivery approach to development. You learn how to scope, resource, and govern a project to yield high value in a short time. You learn about the Prepare, Build, and Go…

Course

Jun 20, 2019

Pega Marketing Foundation, Omni-channel, unified inbound and outbound, Next-Best-Action. Curious what it's all about? In this foundation course, we will examine why and how Pega Marketing™ is changing the way businesses think about and do marketing. Learn how Pega Marketing's customer-centric approach addresses…