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Jun 24, 2019

Utilizing text analytics for email routing, Humans can effortlessly interpret a single email, but we cannot do it efficiently over a large volume. Businesses are exploring ways to use machine learning to extract meaningful information from a large volume of text messages. These insights help improve business performance and customer…

Course

Jun 24, 2019

From marketing to fulfillment, In this course you will be introduced to the business scenario which calls for the use of an external process flow. You will explore key artifacts required by the offer flow to invoke an external process. During the course you’ll modify an existing offer to execute an external process flow.

Course

Jun 24, 2019

Accessing an application from a mobile device, @@@

Course

Jun 24, 2019

Calculating dynamic prices, You often want to differentiate between your customers as they have a different customer lifetime value. Learn how to dynamically alter a property value based on a customer property in this learning module. Gain hands on experience configuring a Set Property component used to implement dynamic…

Course

Jun 24, 2019

Selecting the most profitable proposition, You can offer multiple propositions to a customer, but you often you need to limit your choices and identify the best one. In this lesson, learn how to arbitrate between multiple propositions and select the most profitable one. Gain hands on experience configuring a Prioritize component.

Course

Jun 24, 2019

Selecting the target audience, Determining if a customer is eligible for an offer is one of the key function in Pega Decision Management. Learn how to identify audience for a campaign and gain hands-on experience how to implement a business rules in a strategy.

Course

Jun 24, 2019

Defining proposition eligibility rules, When determining the Next-Best-Action how do you ensure that the customer is eligible for the selected proposition? Learn how to easily implement hundreds of different proposition eligibility criteria without having to alter existing decision strategies. Gain hands-on experience using the…

Course

Jun 24, 2019

Learning from historical interactions, Determining the most relevant proposition for a customer often requires knowing what happened in their previous interactions with the company. Interaction History enables Pega Decision Management to remember what occurred in each interaction with each customer. Learn about Interaction History and…

Course

Jun 24, 2019

Using aggregated data to select the best offer, Interaction history contains a wealth of data about your customer behavior. Learn how to convert this data into information and use it to select the best offer in your decision strategy.

Course

Jun 24, 2019

Arbitrating between propositions, As an organization often you want to sell new services to your customer. However, if the customer indicates he wants to leave, you will want to retain him. Learn how to arbitrate between two propositions in this module, taking into account customer intent.