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Jul 24, 2019

Selling Digital Process Automation 2019, This course tackles the concept and challenges of Digital Process Automation and why Pega is uniquely positioned to solve it. To achieve true digital transformation, process automation is simply not enough. An enterprise needs operational efficiency to succeed and this is very difficult to achieve…

Course

Jul 24, 2019

Designing an offer for email customer engagement, A campaign wouldn't be a campaign without an offer to make to the customer. In Pega Marketing™, an offer is a construct in which the steps involved in making an offer are defined. Learn what's involved in each of the steps and how to define them to achieve the desired result in this…

Course

Jul 24, 2019

Web marketing driven by real-time containers, You only have a fraction of a second to capture the attention of a prospective customer visiting your website. How do you ensure that you pitch the right offer in that all important window of opportunity? In this advanced course, learn how to harness the power of marketing strategies, combined with…

Course

Jul 24, 2019

Adaptive outbound marketing, In outbound campaigning, presenting the right offer to the right customer at the right time is a challenge using traditional methods. However, Pega Marketing enables your outbound campaigns to automatically adapt to changing customer behavior and market trends. In this advanced course, learn how to…

Course

Jul 24, 2019

Limiting the offer volume in outbound customer engagement, The number of offers that can be executed as part of a marketing campaign may need to be limited based on operational, financial or other considerations. Pega Marketing enables volume constraints to be configured as a basic element of any outbound or omni-channel Next-Best-Action-driven marketing…

Course

Jul 24, 2019

Complying with Contact Policies, Customers don't like a lot of spam. One way to combat perceived spam is to limit how many times a customer can be contacted via a specific channel. In Pega Marketing, Contact Policies are used to control the frequency of customer contact. Learn how to implement global Contact Policies in this…

Course

Jul 24, 2019

Getting started with Pega Marketing, Once Pega Marketing is installed and you’re ready to get started, how do you actually get started? Learn what to expect once you login to the system in this Essentials course. Familiarize yourself with the various sections, menus and navigation paths you will find in the Pega Marketing Portal.…

Course

Jul 24, 2019

Your first marketing assignment, Congratulations! You just completed the Pega Marketing Essentials Track. You are now ready for your first client assignment. Your client, U+Bank wants to use Pega Marketing to launch a new multi-channel marketing campaign to retain high-value customers and entice them to buy new products and…

Course

Jul 24, 2019

From marketing to fulfillment, In this course you will be introduced to the business scenario which calls for the use of an external process flow. You will explore key artifacts required by the offer flow to invoke an external process. During the course you’ll modify an existing offer to execute an external process flow.

Course

Jul 24, 2019

Measure Marketing Effectiveness Using Control Groups, Control groups provide a quick and powerful way to measure the impact of a marketing campaign, and they are simple to incorporate into a Pega Marketing strategy. In this Advanced course, learn how to build and execute a Next-Best-Action marketing strategy that uses control groups.