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Jun 17, 2019

PegaWorld 2019 Pega Marketing Overview, Learn how Pega Marketing™ optimizes every customer interaction to maximize customer experience and business value while using the Pega Customer Decision Hub™ to deliver the next best action in real time across all customer touch points, improving up-sell, cross-sell, and retention.

Course

Jun 17, 2019

PegaWorld 2019 Optimizing decision strategies, Learn new techniques for architecting the perfect 1:1 customer experience. Through hands-on training with Pega’s next-best-action and simulation capabilities, you’ll learn how to engage customers more effectively, predict problems before they happen, and protect mission-critical business outcomes.…

Course

Jun 17, 2019

PegaWorld 2019 Pega Customer Service Overview, Pega Customer Service™ is a premier application that predicts and manages today’s customer journey on a global scale, including real-time omni-channel AI that extends across multiple customer touchpoints. In this session you will explore these capabilities in a hands-on environment and learn how to…

Course

Jun 17, 2019

PegaWorld 2019 Pega Customer Decision Hub Overview, Learn about the key features, capabilities, and benefits of the Pega Customer Decision Hub™. Explore how components such as proposition management, predictive, adaptive, and text analytics are used to create, simulate and analyze real-time next-best-action decision strategies. Get hands-on…

Course

Jun 17, 2019

Pega Marketing Foundation, Omni-channel, unified inbound and outbound, Next-Best-Action. Curious what it's all about? In this foundation course, we will examine why and how Pega Marketing™ is changing the way businesses think about and do marketing. Learn how Pega Marketing's customer-centric approach addresses…

Course

Jun 17, 2019

Designing decision strategies for real-life scenarios, You are ready for your first client assignment. Your client, U+ Bank, wants to use Next-Best-Action to ensure that their new web site makes appropriate and relevant cards offers to their customers. Follow the instructions in the exercise to successfully complete your assignment and deliver a happy…

Course

Jun 17, 2019

Authoring Next-Best-Action decisions, Learn how easy it is to author Next-Best-Action decisions for your always-on customer brain using Next-Best-Action Designer. Reduce design time while achieving your business goals by automatically creating strategies that adhere to Next-Best-Action best practices. This course provides a functional…

Course

Jun 17, 2019

Utilizing text analytics for email routing, Humans can effortlessly interpret a single email, but we cannot do it efficiently over a large volume. Businesses are exploring ways to use machine learning to extract meaningful information from a large volume of text messages. These insights help improve business performance and customer…

Course

Jun 17, 2019

Getting started with Pega Marketing, Once Pega Marketing is installed and you’re ready to get started, how do you actually get started? Learn what to expect once you login to the system in this Essentials course. Familiarize yourself with the various sections, menus and navigation paths you will find in the Pega Marketing Portal.…

Course

Jun 17, 2019

Pega Marketing Consultant, Dive deeper into the features, capabilities and benefits of Pega Marketing in this certification course. Learn about the components that enable real-time, always- on marketing across outbound and inbound channels. Get hands-on experience building multi-channel marketing campaigns and adapting Next-…