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Article

Jun 17, 2019

The Pega Sales Automation™ application uses decisioning capabilities to provide predictive lead scores for lead ranking. The lead score predicts how likely it is that a lead will turn into an opportunity. This helps to focus on the most promising leads to maximize sales. For information about this…

Article

Apr 15, 2019

Artificial intelligence insights predict both the probability of and the date when an opportunity moves to the next stage or closes. Predictions based on artificial intelligence can help sales representatives to proactively assess risks on deals in the pipeline. Before using artificial intelligence…