Article

Sep 5, 2019

Pega Marketing™ for Communications employs static and dynamic offer bundles. Bundles include services such as TV or internet. Static bundles are pre-configured and are readily available for the customer. Dynamic bundles are created during an interaction with the customer by adapting to the answers…

Article

Mar 13, 2019

After you install Pega Marketing for Communications (PMC), you can set up a sample application. You can use the sample application to test rules and demonstrate features. Install and configure the PMC sample application by performing the following actions: Importing the sample application…

Article

Apr 27, 2018

Strategy builder template helps to overcome the challenges that come with manual configuration of strategies. The approach is generic and supports extension and reusability. Strategies come with a pre-defined structure that needs to be updated or recreated for various use cases. This is reflected…