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Jun 18, 2019

Find resources and support for Pega Marketing, which delivers inbound/outbound marketing, campaigns, and marketing operations capabilities that leverage adaptive analytics.

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Jun 12, 2019

The following tables list required hotfixes for the Pega Marketing application. To request a hotfix, go to your account on My Support Portal . Click +Create and select Request Type > Existing Hotfix Request. Enter and verify the hotfix details and click Submit. Import each type of hotfix in the…

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Jun 7, 2019

Pega ® Customer Service for Healthcare, Pega Sales Automation for Healthcare, and Pega Marketing are components of the Pega Customer Relationship Management for Healthcare suite of applications. The suite of applications includes the following customer relationship management features: Access to…

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Jun 3, 2019

In Pega, real-time containers provide next-best-action (NBA) content on-demand, personalizing each customer’s experience on the web, and making it unique. But service-level agreements (SLAs) become more and more aggressive every year – so we decided that containers needed a makeover. We have raised…

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Jun 3, 2019

It takes more than just a great offer to get a customer conversion. Creative images, text, content, layout, and so on - all that makes a huge difference, but unless it is personalized for the individual, it may not resonate. Before, marketers were forced to spend weeks creating dozens of variations…

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Jun 3, 2019

Eligibility rules can be complex and time-consuming – combining credit scores, zip codes, product holdings, purchase dates, loyalty status, and hundreds of other data points… But you no longer need to be a Java or Regex expert to get the job done. With the latest release of Pega Infinity™, Pega has…

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Jun 3, 2019

Pega users leverage their next-best-action (NBA) strategies on Paid Channels using Paid Media Manager – and we have made it simple for them to hit the ground running, and leverage the full power of Pega’s AI. With the latest release of Pega Infinity™, users now have out-of-the-box, AI-driven Paid…

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Jun 3, 2019

In campaign-based marketing, optimizing batches and segments is seriously hard work – you need access to information like waterfall counts, drop-out reports, and funnel analysis to keep everything balanced. What if you could apply these techniques for 1-to-1, next-best action (NBA) engagement, too…

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Jun 3, 2019

Blow customers away with contextual, one-to-one engagement – powered by an always-on AI. Pega Marketing™ 8 includes the following key features: Enhance engagement with Customer Funnel Analysis (8.2) Optimize ad spend with AI-driven Paid Media Strategies (8.2) Empower business users to easily define…

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May 31, 2019

The table below presents an example list of common use cases. Each represents a scenario in which a customer may utilize Pega Marketing to achieve a business objective. Use case Description Retention Pega Marketing provides the agent with the tools to ensure that they understand the value of the…