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Article

Jul 22, 2019

Finding your next-best-customers is hard – especially when you do not have lots of data about them. Companies try to personalize prospecting by developing segments and personas that are based on publicly available data, but that requires manual effort and guesswork. With Pega's Looalike…

Article

Jul 22, 2019

A studio provides users with a dedicated workspace, complete with all the tools and features that they need to be more effective and efficient. With Prediction Studio we have created a home for data scientists and advanced analytics professionals to build, deploy, and monitor machine-learning and…

Article

Jul 22, 2019

Launching a marketing campaign can be a highly complex, manual, and error-prone process that is difficult to automate and optimize. It takes weeks to identify segments, assign offers, build models, design tests, and execute touches in each channel. After a campaign is in flight, there is little…

Article

Jun 3, 2019

Blow customers away with contextual, one-to-one engagement – powered by an always-on AI. Pega Marketing™ 8 includes the following key features: Enhance engagement with Customer Funnel Analysis (8.2) Optimize ad spend with AI-driven Paid Media Strategies (8.2) Empower business users to easily define…

Article

May 14, 2019

The software upgrade process for Pega Marketing™ 8.1 running on Pega Cloud shortens the upgrade time, reduces post-upgrade steps, and allows you to use many of your application features during the upgrade. Upgrades for Pega Cloud deployments are performed in the background, with minimal downtime…

Article

May 14, 2019

Outcome optimization in the Next-Best-Action Designer allows you to identify key business objectives, prioritize offers by optimizing the relevant metrics, and monitor the effectiveness of the analytics. You can use outcome optimization to focus on key business outcomes across different issues,…

Article

Apr 3, 2019

Learn about Pega Marketing™ upgrade paths, so that you can plan the upgrade that best fits your requirements. Depending on your current version of Pega Marketing, you may need to upgrade to an interim version before you upgrade to the most recent release. After you determine the correct upgrade…

Article

Mar 22, 2019

Adobe Experience Manager (AEM) is a content management solution which provides users with an interface to build, deliver, and maintain digital experiences. The Pega AEM Connector allows you to connect your AEM assets to Pega offers and treatments, so that you can apply advanced analytics to…

Article

Mar 22, 2019

Pega Marketing uses Dynamic System Settings to manage various configurable items. Most of these settings are owned by the PegaMKT-Engine and PegaMKT-Install rulesets. In addition, some settings are owned by the PegaMKT-Install, PegaMKT-Portal, and PegaMKT-PushNotification rulesets. Administrators…

Article

Dec 14, 2018

The Pega Customer Relationship Management suite includes a PegaCRMMarketingSample.zip file that contains the sample artifacts for the integration with Pega Marketing and Pega Customer Decision Hub. The sample artifacts assume an architecture where Pega Marketing and the calling applications (Pega…