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Article

Jun 3, 2019

In Pega, real-time containers provide next-best-action (NBA) content on-demand, personalizing each customer’s experience on the web, and making it unique. But service-level agreements (SLAs) become more and more aggressive every year – so we decided that containers needed a makeover. We have raised…

Article

Jun 3, 2019

It takes more than just a great offer to get a customer conversion. Creative images, text, content, layout, and so on - all that makes a huge difference, but unless it is personalized for the individual, it may not resonate. Before, marketers were forced to spend weeks creating dozens of variations…

Article

Jun 3, 2019

Eligibility rules can be complex and time-consuming – combining credit scores, zip codes, product holdings, purchase dates, loyalty status, and hundreds of other data points… But you no longer need to be a Java or Regex expert to get the job done. With the latest release of Pega Infinity™, Pega has…

Article

Jun 3, 2019

Pega users leverage their next-best-action (NBA) strategies on Paid Channels using Paid Media Manager – and we have made it simple for them to hit the ground running, and leverage the full power of Pega’s AI. With the latest release of Pega Infinity™, users now have out-of-the-box, AI-driven Paid…

Article

Jun 3, 2019

In campaign-based marketing, optimizing batches and segments is seriously hard work – you need access to information like waterfall counts, drop-out reports, and funnel analysis to keep everything balanced. What if you could apply these techniques for 1-to-1, next-best action (NBA) engagement, too…

Article

Jun 3, 2019

Blow customers away with contextual, one-to-one engagement – powered by an always-on AI. Pega Marketing™ 8 includes the following key features: Enhance engagement with Customer Funnel Analysis (8.2) Optimize ad spend with AI-driven Paid Media Strategies (8.2) Empower business users to easily define…

Article

Apr 3, 2019

Learn about Pega Marketing™ upgrade paths, so that you can plan the upgrade that best fits your requirements. Depending on your current version of Pega Marketing, you may need to upgrade to an interim version before you upgrade to the most recent release. After you determine the correct upgrade…

Article

Mar 26, 2019

Pega Customer Service and Pega Sales Automation use their native data models for contact, organization, and other data entities. Because the data models are different in both of these applications, the synchronization of data for contact or organization entities is accomplished by using stub rules…

Article

Mar 26, 2019

Pega Customer Service, Pega Sales Automation, and Pega Marketing are components of the Pega Customer Relationship Management suite of applications. These applications include the following customer relationship management features: Access to the applications in a common environment and the ability…

Article

Mar 26, 2019

The Pega Customer Relationship Management suite includes a PegaCRMMarketingSample.zip file that contains the sample artifacts for the integration with Pega Marketing and Pega Customer Decision Hub. The sample artifacts assume an architecture where Pega Marketing and the calling applications (Pega…