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Article

May 15, 2020

If you use the Pega Customer Relationship Management features to share data and service cases across the Pega Customer Service™ and Pega Marketing™ or Pega Customer Decision Hub™ applications, Pega Customer Service can display the customer's next best action in the customer composite screen,…

Article

May 6, 2020

In addition to the built-in channels provided by Pega Marketing and Pega Customer Decision Hub, you can implement additional channels by extending the ChannelSettings decision data rule. For example, if you send out physical product catalogues to your customers, you can create a Direct Mail channel…

Article

Apr 29, 2020

This article describes the following troubleshooting information for Pega Marketing: Troubleshooting actions and flows Troubleshooting campaigns Troubleshooting the Context Dictionary Troubleshooting Next-Best-Action Designer Troubleshooting Pega 1:1 Operations Manager

Article

Apr 27, 2020

Pega Customer Service , Pega Sales Automation , and Pega Marketing are components of the Pega Customer Relationship Management suite of applications. These applications include the following customer relationship management features: Access to the applications in a common environment and the…

Article

Apr 14, 2020

On top of the standard Pega Platform agents, a set of agents exist that manage the different aspects of Pega Marketing. Review and monitor these agents on a regular basis to ensure that your application is running optimally. In the event of a failure in any of the agents, understanding the agent…

Article

Apr 14, 2020

Evaluating the adaptive models is required to continuously improve the value they bring, as well as make sure that they work correctly. Pega Marketing uses self-learning adaptive models to predict the behavior of customers and select the most relevant action for each customer at each point in time…

Article

Apr 14, 2020

Accessing Interaction History data is necessary to do reporting in external tools, in order to create insight that spans beyond the Pega application scope. This tutorial describes how to use the Interaction History report to export data out of Pega Marketing for use with an external Business…

Article

Apr 14, 2020

Configuring the IH report is required to show how the business is performing. The Interaction History report provides detailed insights into individual interactions recorded in the Interaction History. This tutorial describes how to configure this report so that it shows only actions with a…

Article

Apr 14, 2020

Configuring the Proposition Distribution reports is required to show how the business is performing. The Interaction History report provides detailed insights into individual interactions recorded in the Interaction History. This tutorial describes how to configure this report so that it shows the…