sales force automation

Software that supports the sales force by automating much of the routine work throughout the sales process, including: targeting, lead qualification, meeting scheduling, diary management, contact reports, reporting, follow-up, to do lists, and forecasting . This enables members of the sales force to concentrate on managing and developing the customer account by widening and deepening the relationship, introducing the customer to new products, designing new customer-centric processes, setting up collaboration, and joint product development.

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