Create an adaptive model to predict customer behavior. Refer to your adaptive model in a strategy to use the propensity that the model returns. When you run the strategy, adaptive models are created automatically for each unique combination of model identifiers in the Adaptive Model rule instance.
Open Analytics Center portal.
Click Create > Adaptive model.
Enter a name for your model and select the context.
Enter the Apply to (class).
Select a rule set and a branch.
Click Create.
Configure the model in the Adaptive Model rule.