You can use text formatting to change the look and feel of your message.
    - 
                Enter your message text in Pulse, but do not post the message.
            
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          Click the
          View formatting help
          icon.
        
      
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          In the
          Style,
          Lists, and
          Headings
          sections, review the required syntax, and
                    then apply it to the relevant text in your message.
        
        You can apply bold style to important words in the message. 
- 
                Click Post.