Email Treatment form
Completing the Treatment tab

Complete the Treatment tab to define the text, formatting, property values, included correspondence fragments, and appearance of the Email treatment.

Use the Key Code field to specify the marketing key code for the Email treatment. You can output this value in the delivered email and/or use it internally to track the performance of different treatments.

Use the editor to create the desired email content. First, select from the following two modes:

• Click to operate in design mode, where the toolbar is available to apply formatting and other edits. In design mode, select text with the mouse pointer and click a tool to apply formatting, such as bold, underscore, and italics.
• Click to enter source mode and view or update the source as HTML codes. In source mode, you can add HTML elements and JSP tags directly. For example, you can add the when JSP tag to conditionalize a portion of the HTML code.

Enter rich text for the Email treament. In Design mode, a wide variety of tools are available in the toolbar including fonts, font sizes, colors, lists formatting, graphic elements and alignments. Certain controls are available only in Design mode, and only when text is selected.

Email editor toolbar icons

Upper toolbar

Icon	Result
(Arial)	Change the font of the selected text.
(8)	Change the font size of the selected text
(normal)	Convert the selected paragraph to a normal paragraph (<p> tag) or one of six heading levels (<h1> to <h6>).
	Convert the selected paragraphs to an unordered list (<ul> tag).
	Convert the selected paragraphs to an ordered list (<ol> tag).
	Indent, increase space at the beginning of the selected lines.
	Outdent, reduce space at the beginning of the selected lines.
	Make the selected text an HTML link (<a> tag). In the pop-up window, enter the HREF= value in the Name field. Select the Open in new window box if desired. Optionally, enter ToolTip text in the Description field. Click Save.
	Insert a reference to an image, a binary file rule. The delivered email message includes the image.
	Insert a response link in the email. See the Embedding response links in Email treatments section below.
	Include the value of a scalar property at the selected insertion point. Complete the pop-up window to supply the property Name, an optional Format (Control), and an optional When condition rule. You may type in a full property reference. Click Save.
	Include the value of a section or paragraph rule at the selected insertion point. Complete the pop-up window to identify the rule type (section or paragraph), the Purpose key part, an optional When condition rule, and (if the included rule is based on a page other than the page of this paragraph), a Using Page page name value. Click Save.
	Bold the selected text using the <strong> HTML tag.
	Make the selected text italicized.
	Make the selected text underscored.
	Convert the selected text to a subscript.
	Convert the selected text to a superscript.
	Change the font color of the selected text. Choose a color from the palette.
	Set the background color of the selected area. Choose a color from the palette.

Lower toolbar

Icon	Result
	Left-align the lines in the selected paragraph.
	Center the lines in the selected paragraph.
	Right-align the lines in the selected paragraph.
	Justify the lines in the selected paragraph by adding spaces.
	Switch to design mode.
	Switch to source mode. As always when composing HTML code, avoid use of the angle bracket characters (< and >, less-than and greater than) except as part of an HTML syntax element. Use the HTML entities &lt; and &gt; instead.
	Spell check the content of the Email treatment.

Embedding response links in Email treatments

You can embed response links into an Email treatment via the icon. Click the icon to launch a pop-up window to configure the link. The Function value determines the type of response link. Choose from the following options:

Redirecting to a Response Screen

This option is available for the Accept Offer, Decline Offer, and Open Internal Page links. You can configure a response screen (internal PRPC page – typically represented by a Rule-HTML-Section rule) for the system to display when a customer clicks on the response link in the delivered Offer email.

• Accept Offer, Decline Offer - The response screen value is initially set to the default value, as configured by the Application administrator. Design your response screen to present a confirmation for the action taken by the customer (accept or decline) and any other relevant information.
• Open Internal Page - The response screen serves as a page to provide more information on the Offer. Design this page to contain appropriately configured action buttons (such as accept and decline) that the customer can use to respond to the Offer.

If the value for the response screen is not set, the system will use the out-of-the-box default response screen (PegaMKT-Work-Offer.DefaultEmailResponse). You can reference both Customer and Offer Data when building/configuring a custom response screen.

Response Screens must be created in the PegaMKT-Work-Offer class.

Redirecting to an External URL

This option is available for the Accept Offer, Decline Offer, and Open External URL links. You can further choose whether the system should include relevant Offer Data while re-directing to the external URL. If selected, the system passes the following values as URL parameters to the external URL:

• C – Customer ID
• R – Customer response
• I – Issue of the Offer
• G – Group of the Offer
• O – Name of the Offer
• T – Name of the Email treatment
• W – ID of the Campaign Run that initiated the Offer
• RA – Rank of the Offer in the Campaign Run (batch output) table
• OU – Name of the Campaign Run (batch output) class containing the Offer instance

Adding Style Options

You can specify the following style options for a response link:

• Button Text – Textual content of the link
• Button Image – Reference to an image to display alongside the link
• Custom Style – CSS formatting style to apply to the link

Configuring the subject of an email

About Email Treatments