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With Segment-Based audiences, you can use the segments stored in Pega Marketing to power advertising campaigns on paid channels. See what's new in 8.1 on this topic. 
Within Pega Infinity, users can add new offers quickly and painlessly by importing a CSV file of offers, and data, and leveraging the software to automate the offer-building process. See what's new…
Paid Media Manager now integrates directly with the LinkedIn Advertising network using Pega's AI to enable each ad shown is relevant and optimized for customer value. See what's new in 8.1 on this…
Leverage the power of AI and Next-Best Action to expand the reach of your offers by letting Google and Facebook find new prospects by matching the customer profiles inside your existing paid…
NBA Designer is used to configure Next Best Action Strategies. With Pega Marketing Infinity, users have an interface to define exactly which KPIs they want to focus on. See what's new in 8.1 on this…
Many Pega customers utilize Adobe Experience Manager to assemble and maintain content that is used across channels. See what's new in 8.1 on this topic. 
You can now create an organizational structure that aligns with your specific business needs, including organizing artifacts, search and filter artifacts, and share artifacts across the organization…
These capabilities empower users to upgrade quickly to the latest version of cloud software - making the application easier to maintain and support while reducing operational risk and associated…
Channel strategies allow users to apply channel-specific decisioning logic and optimize Next-Best-Action offers that used in different ways across channels. See what's new in 8.1 on this topic. …
DevOps-oriented tests were designed to integrate automation and monitoring more thoroughly across the software lifecycle. See what's new in 8.1 on this topic. 

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