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Configuring Facebook Ads destinations

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Facebook Ads Destinations enable ads to be targeted on Facebook, Instagram, Messenger, and third party apps and websites. Paid Media Manager integrates directly with Facebook Ads and the Facebook Custom Audience API.

  1. Create a Facebook App to access the Facebook Marketing API. For more information, see Creating a Facebook Ads app and credentials.

  2. Log in to Pega Customer Decision Hub as an operator with access to App Studio.

  3. Configure the connection to a Facebook Ads destination. For more information, see Configuring Facebook Ads destinations in Paid Media Manager.

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