Testing Next-Best-Action configuration with audience simulations
You can improve the performance of your Next-Best-Action Strategy by testing the configuration of engagement policies against simulated audiences. In this way, you can check how many potential actions are filtered out by each component of the policy, and discover if a particular criterion is too broad or too narrow for your requirements.
On the Engagement policy tab, click the name of any group, or click All groups to run the simulation for all issues and groups in your business structure.
In the Audience simulation section, select or create a simulation with which you want to test the proposition filter:
- To use an existing simulation, select the simulation in the Simulation list.
- To create a new simulation, click Create simulation, and then select the audience to use for the simulation.
After the simulation test finishes, analyze the results to see what percentage of the audience would receive each action according to the current engagement policies.For each customer context in your application, the simulation drills down to individual components of the engagement policy. The results show numerical or percentage values that indicate the population of the selected audience that receives the proposition based on the current criteria. For example, if the result for a criterion that checks if the proposition is active returns 100.00%, the condition did not filter out any audience members.
- Increasing your understanding of the effect of your business changes with the Scenario Planner
Use scenario planning to understand the impact of changes made in Next-Best-Action Designer. Browse the results of next-best-action audience simulations and compare them to real outcomes in a simple, transparent interface. View the results for all issues and groups, or drill down to the details of a single action and channel.