Predict long-term business outcomes in Prediction Studio (8.5)
Prediction Studio now offers long-term predictions that you can use to calculate business outcomes that occur one after another, over a longer period of time. For example, when deciding which web banner to display to your customer, you can take into account not only how likely the customer is to click the banner, but also how likely they are to accept the corresponding offer and convert. This way, you can address the customer with an offer that they are most likely to accept in the long run, and in consequence achieve your long-term business goals.
Long-term predictions calculate the probability of your customer performing two subsequent actions by multiplying the customer's propensity to perform one action by their propensity to perform the other action.
For more information, see Creating predictions.