Use the Call instruction with the Data-Decision-IH-Association.pySaveAssociation activity to associate IDs that are generated by external interactions through different channels and devices with a known customer ID. You can combine identity matching in your activities by adding the Call Data-Decision-IHAssociation. pySaveAssociation and Call Data-Decision-IH-Association.pyDeleteAssociation methods.
Create an instance of the Activity rule by selecting Activity from the Technical category.
In the activity steps, use the Call Data-Decision-IH-Association.pySaveAssociation method.
Click the arrow to the left of the Method field to expand the method and specify its parameters:
Subject ID that represents the customer ID
Association ID that represents the ID that was captured in anonymous interactions.
Association strength - A numeric value that can be used to establish the weight, match confidence, or relevance for filtering purposes. In strategies, you can implement association strength-based filtering by adding Filter components to define logic that applies to the input data passed by Interaction history or Proposition components.
Click Save.
This method creates two records: one record where the subject ID is determined by the SubjectID parameter and the associated ID determined by the AssociatedID parameter, and a second record where the subject ID is determined by the AssociatedID parameter and the associated ID determined by the SubjectID parameter. The same association strength value is applied to both records.