Improving customer experience by creating next-best-actions

When your offers, business rules, and data sources for your decision framework are ready, gather all that data in decision and response strategies.

Note: This article describes the decision management capability of Pega Platform. If you intend to use this feature specifically in Pega Customer Decision Hub, Pega’s solution for 1:1 Customer Engagement, see the Pega Customer Decision Hub documentation.

Strategies define the decision that is delivered to an application. The decision is personalized and managed by the strategy to reflect the interest, risk, and eligibility of an individual customer in the context of the current business priorities and objectives. The result of a strategy is a page (clipboard or virtual list) that contains the results of the components that make up its output definition.