Welcome to Pega Marketing Version 7.4

Welcome to Pega Marketing. Version 7.4 was introduced in April 2018.

Pega Marketing is a comprehensive marketing automation solution that delivers inbound offer management and outbound marketing campaigns on a single platform. Pega Marketing uses a unique combination of predictive and adaptive analytics, real time decisioning, and business process management to dynamically manage cross-channel conversations (from offer design to fulfillment), drive revenue, and expand customer lifetime value.

Using this help system