Understanding Decision Management

Decision Management functionality provides sophisticated mechanisms to create applications that determine which processes to run, and which products to offer to customers through the Next Best Action principle. This principle increases customer loyalty by addressing multiple issues in the decision making process. Decision Management functionality includes:

• Proposition management
• Data flow, strategy, interaction design
• Driving process flows using interaction, scorecard and predictive model rules
• Using third party models
• Multilevel decisioning
• Single and multinode simulation execution
• Business visualization and monitoring using Visual Business Director (VBD)
• Forecasting using VBD and simulations
• Advanced adaptive analytics using Adaptive Decision Manager (ADM)
• Predictive analytics using Predictive Analytics Director (PAD)
• Reporting
• Enabling business users to directly manage decisions within the boundaries defined by IT
• Revision management and activation cycle

Decision Management functionality is delivered through the combination of Decision Management rules sets and the Decision Management service layer for adaptive decisioning and business monitoring.

PRPC includes a sample application (DMSample) that illustrates typical use cases of Decision Management functionality without Adaptive Decision Manager and Visual Business Director. You have two ways to access this application:

• Add the DMSample:Administrators access group to your operator record.
• Log in as [email protected] and switch to DMSample.

Landing Pages

Access Decision Management landing pages through the Decisioning entry in the Designer Studio menu. The menu is structured by category:

• Decisions - Manage propositions and work with simulations.
  • Proposition Management
  • Simulations
  • Data Flows
• Predictive Analytics - Manage adaptive models and import third party models.
  • Adaptive Models Management
  • Predictive Analytics Director Settings
• Monitoring - Access adaptive model reports, Interaction History reports, and work with Visual Business Director.
  • Interaction History
  • Visual Business Director
  • Adaptive Models Reporting
• Infrastructure - Configure Decision Management operational settings and simulation specific settings, and view VBD memory usage per node.
  • Services
  • Simulation Settings
  • Visual Business Director Grid
  • DNode Cluster Management
  • Revision Management
• Migration - Migrate the Adaptive Decision Manager schema from previous releases.
• Adaptive Model Schema Migration

Rule Types

Decision Management supplies the following rule types:

• Adaptive models
• Strategies
• Interactions
• Predictive models
• Scorecards
• Decision data records
• Data sets
• Data flows

Related information

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