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Once a Campaign has been launched, the Campaign display switches to the monitoring view. This view includes the following sections:
This section provides a visual representation of how your Campaign is performing since the start of its execution across the following salient metrics:
This section lists both cumulative and individual metrics pertaining to your Campaign's overall performance.
The metrics displayed in the boxes are cumulative across the execution cycle of the Campaign.
Metric |
Description |
| Offers | Number of distinct Offers utilized during Campaign execution |
| Impressions | Total number of impressions for this Campaign |
| Click-throughs | Overall click-through rate of this Campaign |
| Conversion | Overall conversion rate of this Campaign |
| Offers Initiated | Total number of Offers initiated during Campaign execution |
The Details sub-section below the boxes presents a drill-down view of the above metrics for each Offer that was utilized by the Campaign. Click the Offer name to open the corresponding Offer rule.
This section displays two grids - one for initiated runs and the other for upcoming runs.
This grid lists each initiated Campaign run with the most recent run at the top. It contains the following columns:
Column |
Description |
| Run status | Status of the run. Typical values are Scheduled, Running, Completed, Failed. |
| Scheduledd | Time when the run was expected to start. |
| Actual | Time when the run actually started. |
| Completed | Time when the run was completed. |
Based on the current status of the run, the run's row may also contain links to available actions.
Click the run's row to see more details about the run and its execution progress. See Reviewing run details.
This grid displays the date and time of upcoming Campaign runs.
This section displays the performance of the Campaign against your configured goals.
The overall goal achievement status can have one of the following values:
For each configured Campaign goal, you can see the current value and the target goal value. The current value of a goal displays in green if the goal has been met.
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