Pega Marketplace
Heritage Modernization Service for CDH
Heritage Modernization Service for Pega Customer Decision Hub
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Overview
Most enterprise CDH environments contain years of embedded business value in custom decisioning frameworks, legacy Pega Marketing and DSM applications, and non-standard configurations. Modernizing these systems has traditionally required lengthy manual discovery, complex migrations, and significant delivery risk.
Adqura’s Heritage Modernization Service (HMS) transforms this process. Using GenAI-powered automation, HMS discovers, analyzes, and converts existing CDH assets—including strategies, rules, data models, and business logic—into NBA Designer–ready configurations. What once took months can now be completed in weeks.
HMS provides automated discovery of decisioning artifacts, intelligent gap analysis against NBA Designer best practices, automated remediation that generates engagement policies, Pega Blueprint driven experiences, rules, and product files, and built-in project sizing and delivery estimates during assessment. Enables adoption of Customer Engagement Studio.
Key Features
- Gen Ai Powered
- Native Pega App
- Enables Agentic CDH (Pega Customer Engagement Studio)
- Blueprint Powered
- Enables Strategy Optimizer Bundle
- Enables Continuous Assurance
- Dramatically Lowers Risk of Migration
Partner Name
Adqura
Tags
- Pega Products: Pega Customer Decision Hub Pega Customer Decision Hub for Communications Pega Customer Decision Hub for Financial Services
- Industry: Communications Service Providers Financial Services Insurance Hospitality and Entertainment Retail Transportation Utilities
- Product Capability: Decision Management Artificial Intelligence
- Pega Version compatibility: Pega Platform '26.2 '26.1 '26 '25 '24.2 '24.1 '24 '23
- Geography: EMEA Americas Asia Pacific
Offering Type
Component