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Pega Customer Decision Hub

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Pega Customer Decision Hub

Predict needs. Personalize experiences. Maximize value.

OVERVIEW  
Predictive and adaptive analytics, real-time decisioning, and AI-powered next best actions combined in one product. Customer Decision Hub optimizes value by predicting customer needs in real-time, then delivering one-to-one next best actions during every interaction – across channels and at scale.

Pega GenAI Blueprint for Customer Engagement

Bring your customer experience strategy to life! With a few key inputs on your marketing objectives and web presence, Blueprint gets to work, capturing your brand voice and messaging across products and channels. You can preview AI-driven journeys, adjust personas and messaging, review recommended offers, and then seamlessly share them with your team.

Enablement

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Training

Training

See latest trainings for Customer Decision Hub in Pega Academy, Pega’s
one-stop enablement center.

Latest Missions

  • 9 Modules

  • 6 Challenges

  • 5 hrs 5 mins

Pega Platform Pega Customer Decision Hub Pega Customer Service Pega Sales Automation Generative AI Beginner
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Latest Modules

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Events

Sign up for upcoming Pega Community events on Customer Decision Hub or watch past event replays on-demand.

Videos

Browse the Video Library to watch expert-led webinars, product demos, or high-level overviews for Customer Decision Hub.

Understand How Guidebooks Shape AI Behaviour
Understand How Guidebooks Shape AI Behavior
Video duration: 06:43
Understand How Guidebooks Shape AI Behaviour

Pega Customer Engagement Studio’s AI Assistant is a conversational agent that supports customer engagement tasks using structured guidebooks as its core knowledge layer. This video covers how…

Connect External Agents to Customer Engagement Studio
Connect External Agents to Customer Engagement Studio
Video duration: 07:47
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Connect External Agents to Customer Engagement Studio

The video explains how external AI agents can connect to Pega Customer Engagement Studio using MCP and A2A protocols while preserving enterprise governance. It describes MCP as the primary method for…

Pega Infinity '25 Update: What's New in Customer Decision Hub
 Pega Infinity '25 Update: What's New in Customer Decision Hub
Video duration: 12:28
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Pega Infinity '25 Update: What's New in Customer Decision Hub

Infinity '25 Customer Decision Hub (CDH) introduces a world-class email editor, enhanced message stream capabilities, and advanced action analysis tools for deeper insights into decision arbitration…

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Blogs

Take a deeper dive into Customer Decision Hub ⁠with expert insights and case studies in Pega Community Blog.

Support Center

Browse Pega Support Center to find support for Customer Decision Hub.

Support Docs

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Other resources

Pega Marketplace

Browse community-created solutions, components, and language packs.
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