Adobe Profile and Segment Membership Integration Key Features
- Out-of-the-box connector to Customer Decision Hub that accepts updates to profile data and segment membership data from Adobe Experience Platform to power Next-Best-Actions (NBAs) delivered by Pega CDH.
- Use Adobe segment membership changes in engagement policies to drive Next-Best-Actions for customers. These NBAs can for example be delivered to the Adobe Experience Platform or Adobe Campaign Classic for outbound execution.
- Use Adobe segment membership values as predictors in Adaptive Models.
- Customizable integration component to read customer profile attributes and update respective CDH customer profile data.
Adobe Profile Export Integration Key Features
- Integration is accessible from the Adobe Experience Platform Destination Catalog.
- Defines profile export integration with Adobe Experience Platform CDP
- Exports profiles – in full or in increments
Compatible withPega Customer Decision Hub
Last updatedSeptember 13, 2023