Adobe Profile and Segment Membership Integration Key Features
Out-of-the-box connector to Customer Decision Hub that accepts updates to profile data and segment membership data from Adobe Experience Platform to power Next-Best-Actions (NBAs) delivered by Pega CDH.
Use Adobe segment membership changes in engagement policies to drive Next-Best-Actions for customers. These NBAs can for example be delivered to the Adobe Experience Platform or Adobe Campaign Classic for outbound execution.
Use Adobe segment membership values as predictors in Adaptive Models.
Customizable integration component to read customer profile attributes and update respective CDH customer profile data.
Adobe Profile Export Integration Key Features
Integration is accessible from the Adobe Experience Platform Destination Catalog.
Defines profile export integration with Adobe Experience Platform CDP
Exports profiles – in full or in increments
Pega Customer Decision HubSupport
January 23, 2024